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Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.

Latest News

Western Sydney Stars in Taste Of Australia with Hayden Quinn
17 September 2021

Western Sydney’s diverse food and culture, outstanding business owners and natural beauty will star in two upcoming episodes of Taste of Australia with Hayden Quinn on Network Ten.

The current series is a special Sydney Edition showcasing Sydney’s rich and multicultural mosaic of people, places and experiences.

New guides to bolster natural disaster resilience in the tourism industry
9 September 2021

The NSW Government today launched a set of new guides to bolster tourism businesses resilience to bush fires and other natural disasters.?

The three guides provide information on how to prepare for, respond to and recover from natural disasters. They have been developed by Destination NSW, in collaboration with Resilience NSW and the NSW Rural Fire Service, in response to recommendations from the NSW Bushfire Inquiry.

Great Southern Nights returns to reboot live music in 2022
8 September 2021

The NSW Government is amping up the State’s live music scene once again with the return of Great Southern Nights in March and April 2022. ARIA-award winning indie pop artist Amy Shark and Yolngu rapper Baker Boy join Jessica Mauboy, Jimmy Barnes, Missy Higgins and Peking Duk as the first artists of the line-up, with shows to be held from 18 March to 10 April 2022. Following its hugely successful debut in 2020, Great Southern Nights will again create jobs and revenue for artists, venues and crew in Sydney and across regional NSW, highlighting the State’s rich live music culture.?

Hospitality and social media skills boost for NSW visitor economy
19 August 2021

The NSW Government has partnered with Restaurant & Catering Australia and social media giant Facebook to deliver a suite of free, new skills development and training programs designed for individuals and businesses engaged in the State’s visitor economy?

The programs, delivered by Destination NSW, will be offered to individuals and businesses wishing to upgrade their customer service skills and enhance their social media capability.?